Book Marketing Tips and Author Success Podcast

Smart Strategies to Recoup Your Book Investment

June 21, 2024 Penny C. Sansevieri and Amy Cornell Author Marketing Experts Season 4 Episode 25

In this episode we tackle the challenging yet essential topic of recouping your book creation and marketing investment. Many authors face the harsh reality of under-planning and overspending during production, only to find themselves without the funds needed for aggressive marketing in an extremely competitive market.

With 11,000 books being published every day, making a serious go at this requires a strategic approach. 

Join us as we dive into the major issues that prevent authors from recovering their investments. We'll cover what you need to be aware of, how to prepare effectively, and highlight some expensive pitfalls to avoid. 

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