Book Marketing Tips and Author Success Podcast
Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and take that next step toward a more successful, long-term book marketing plan!
Episodes
238 episodes since 2019
✅ The Author Success Checklist
We're tackling the Author Success Checklist—a crucial exercise that helps identify any issues preventing your book from reaching its full potential. And this isn’t your typical to-do list. Instead, it’s a thoughtful evaluation that ensures both...
September 13, 2024
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Season 4
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Episode 37
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37:55
Author Tools: The Good, Bad & Ugly
In this episode, we're diving into the world of author tools—those must-have apps, time-saving shortcuts, and money-saving methods that can make a huge difference in your author journey. We'll share our favorite tools that every author should c...
September 06, 2024
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Season 4
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Episode 36
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50:44
The Power of Indie Bookstores
We're shining a spotlight on the often-overlooked world of indie bookstores. These hidden gems are more than just places to buy books—they're vibrant communities that can play a crucial role in your book's success. We'll explore why indie books...
August 30, 2024
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Season 4
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Episode 35
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19:02
Top Book Marketing Strategies to Embrace
Join us in this exciting episode as we bring one of our most popular blog posts to life! We're unpacking the best book marketing strategies that every author should have in their toolkit. Whether you're looking to spark new ideas or re-evaluate...
August 23, 2024
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Season 4
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Episode 34
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37:52
Crafting the Perfect Reader Profile
In this episode we delve into the power of a well-crafted reader profile. Understanding who you’re writing for can transform your marketing strategy and elevate your writing to the next level. We'll explore the essential elements that make up a...
August 16, 2024
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Season 4
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Episode 33
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30:45
Critical Marketing Questions to Ask a Publisher
We're often asked, "How can I find the best publisher for my book?" And we've done publisher episodes before, but now we're focused on critical marketing questions to ask before making your decision.Publishers are appealing to some auth...
August 09, 2024
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Season 4
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Episode 32
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29:12
How to Get Into the Goodreads Author Program
Today we're exploring the confounding new security features around Goodreads author profiles that have left many authors frustrated and puzzled. Join us as we discuss practical workarounds and provide step-by-step guidance on how t...
August 02, 2024
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Season 4
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Episode 31
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14:46
Debut Author Success: Myths & Realities
Despite all the information that's out there, it never fails to surprise us how many folks get it absolutely wrong when it comes to what it takes to succeed, and what are outdated guidelines, ideas, and mindsets. In this episode we...
July 26, 2024
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Season 4
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Episode 30
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29:45
Amazon Bestsellers: Myths & Realities
In this episode of we take a serious look at the Amazon Bestseller flag and unravel the myths behind this iconic orange banner. Many authors dream of that coveted orange "bestseller" banner gracing their book covers, but how do you...
July 19, 2024
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Season 4
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Episode 29
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19:22
RWA Files for Bankruptcy
A few weeks ago you may have heard about Romance Writers of America (RWA) filing for bankruptcy - they aren't going away, per se, just reorganizing. And you may have thought this doesn't matter to you - but it does. This single dev...
July 12, 2024
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Season 4
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Episode 28
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9:28
How to Market Your Book without Social Media
This is our third most downloaded episode of all time!Why do we think it's popular? Because being an author can be exhausting, and most of us don't have time to waste on marketing efforts that don't produce results. And soc...
July 05, 2024
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Season 4
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Episode 27
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19:46
The End of an Era: Costco Stops Selling Books
In this episode we break down the recent announcement that Costco will no longer be carrying books in their warehouses—a decision with significant implications for authors. You may have heard this and thought it doesn't matter to you, but it do...
June 28, 2024
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Season 4
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Episode 26
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19:19
Smart Strategies to Recoup Your Book Investment
In this episode we tackle the challenging yet essential topic of recouping your book creation and marketing investment. Many authors face the harsh reality of under-planning and overspending during production, only to find themselves without th...
June 21, 2024
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Season 4
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Episode 25
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26:49
Beyond the Bookstore: Creative Sales Strategies
In this exciting episode we're breaking away from traditional book marketing methods and exploring innovative, fun, and often easy-to-implement strategies to boost your book sales. If you're looking to make a splash in the literary world, don't...
June 14, 2024
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Season 4
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Episode 24
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33:50
Amazon News: Critical Changes to Book Descriptions
In this eye-opening episode we dive into Amazon’s latest updates that are shaking up the way book descriptions are managed on the platform. For authors who use Author Central, these changes are crucial to understand if you want to keep yo...
June 07, 2024
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Season 4
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Episode 23
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10:14
Choosing an Author Name Format
Welcome to a pivotal episode of our show where we shine a spotlight on a crucial aspect of the publishing process: how your name appears on Amazon. Join us as we dissect the intricacies that can make or break an author's visibility and success ...
May 31, 2024
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Season 4
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Episode 22
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9:46
Buyers v. Readers And Why They May Be Different People
Are you marketing to the wrong audience?As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) y...
May 24, 2024
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Season 4
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Episode 21
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15:35
Getting Book Endorsements: Everything You Need to Know
In this episode we're talking about book endorsements, getting them, timing them, and what to do with them once they start coming in. Whether you're a seasoned author or a newbie, you're going to want our tips and advice!We'll explore t...
May 17, 2024
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Season 4
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Episode 20
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23:00
Mastering Nonfiction Book Descriptions
In this week's episode we're talking about the crucial role book descriptions play in sales conversions - specifically for non-fiction titles. We'll share our top five must-do strategies for crafting a compelling description on Amazon that will...
May 10, 2024
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Season 4
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Episode 19
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23:15
Behind the Curtain: Unveiling the Secrets of Success in Publishing
In this episode Penny and Amy, the dynamic duo behind a successful book marketing and PR firm, invite listeners to join them for an intimate peek behind the curtain of their collaborative journey. While their chemistry is often praised, it's th...
May 03, 2024
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Season 4
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Episode 18
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37:50
Cracking the Code: Reaching the Unreachable Reader
In this week's episode, we chat about connecting with the elusive reader who seems to dwell beyond the realms of mainstream social media platforms. Even though the digital age is dominating how a lot of us consume content, not every rea...
April 26, 2024
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Season 4
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Episode 17
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17:56
Book Sales: Why and How Self-Published Authors Are Taking the Lead
Not everyone talks about it, but all authors want to sell books. And we know a lot of you secretly (or not so secretly) would love to make enough to be a full-time author. But is achieving significant sales still a possibility? The ...
April 19, 2024
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Season 4
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Episode 16
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28:52
Listener Request: Navigating Amazon's Book Review Minefield
This is another listener request and we're talking about trigger words that could potentially result in your hard-earned reviews being pulled from your retail page. We chat about the fine line between what reviewers should say to m...
April 12, 2024
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Season 4
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Episode 15
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15:25
The #1 Strategy to Get More Amazon Reviews
Have you ever wondered why some books seem to effortlessly rack up Amazon reviews while others struggle to even get noticed? This week we're unveiling a secret strategy that savvy authors have been using to bolster their review numbers....
April 05, 2024
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Season 4
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Episode 14
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13:20
Navigating the Literary Agent Landscape
This week we're talking about literary agents. Who they are, what they do, and whether you really need one. We'll explore the ins and outs of literary representation, breaking down the roles and responsibilities of literary agents,...
March 29, 2024
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Season 4
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Episode 13
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28:21