15 Minutes to More Book Visibility: The Marketing Moves That Keep Working

You do not need a free afternoon—or an exhausting new marketing plan—to make meaningful progress with your book. In this episode, Penny Sansevieri and Amy Cornell break down how authors can use just 15 focused minutes to improve the parts of their marketing that keep working long after the timer stops.

They start by celebrating Penny’s new release, Think Local, Sell Global, then get straight to one of the biggest traps authors fall into: confusing constant activity with actual momentum. Posting randomly, scrolling for ideas, or trying to “do all the things” may feel productive, but it rarely builds the visibility, trust, and reader connection that lead to book sales.

Instead, Penny and Amy share a smarter question to ask before you spend your time: What can I improve today that will still be helping my book next week, next month, and three months from now?

You will hear practical, high-impact ways to strengthen your book’s discoverability and conversion in short, manageable bursts. From tightening the opening lines of your Amazon description and reviewing your categories and keywords to refreshing your author bio, improving your website, adding A+ Content, and checking what readers see inside your Look Inside preview, these are the book marketing assets that can quietly do more of the selling for you.

They also talk about the long-game power of email marketing, how to reconnect with a quiet newsletter list, and what to say when you are convinced you have “nothing to send.” Plus, they share realistic 15-minute, 30-minute, and 60-minute marketing plans to help you stay visible between launches without burning yourself out.

If your book marketing has felt scattered, time-consuming, or impossible to keep up with, this episode will help you refocus on the small improvements that create a much bigger payoff.

Preorder Think Local Sell Global and claim your free Local Buzz Blueprint, a customized local visibility plan with personalized outreach ideas, pitch angles, and ready-to-use marketing tools built around your book and community! 

Offer ends July 31.

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts. Your reviews help more authors discover the show.

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Transcript

Welcome And New Book News

SPEAKER_01 0:00

Hello and welcome back to the book marketing tips of their success podcast. This is Penny Stansaberry and Amy Cornell. And first off, welcome back. I'm super excited. My new book, Think Local, self Global, how the build of the Bugs in your backyard is up on Amazon. Amy, I feel like it's taken a lot longer to get up on Amazon than I had originally expected or wanted.

SPEAKER_00 0:26

Yeah, that's what I mean. But we've had a busy year. You know, a busy year. Yeah, we've had a lot of great stuff going on to where it seems like in the past we just had, you know, notes down we could get into getting the book out and all that good stuff, but it seems like this year we've been really fortunate to have some great clients and some great campaigns, and it's like lots of shiny objects that have kind of taken our attention too.

SPEAKER_01 0:50

There have been a lot of shiny objects, yeah. And the book, we had a bunch of different title changes for the book. I think it started out with, you know, three or four different iterations of the title. We finally settled on Think Local, Sell Global, and you can find it on Amazon. We'll definitely put a link in the show notes. But I am, I am, I have to tell you, I'm so excited about this book. And I'm excited because it's an area that I've never, we've talked about, we've done podcasts on, we've talked to the authors that, you know, we we always encourage our authors that we work with to do some local promotion, but I've never created a focused book on it. On just, and the more that I unpacked what you can do locally to market your book, the more that I realized I'm like, oh my gosh, like it's a treasure trove. So grab the book, let me know what you think. I welcome all feedback. So let me know what you think of the book. It's up on Amazon right now. I'm very excited. Also want to remind you, and we we're getting in questions all the time. If we have time at the end of the show, we're gonna answer uh a question from a listener. Text the word podcast to 888-402-8940 and send us your show ideas, questions that you have, show feedback, all the things we love hearing from you. So I love this episode. I mean, I uh so I have another book that's launching this year, you know, five-minute book marketing for authors, which is actually a redo of an existing title that's on Amazon and very outdated. But part of so one of the things that I really loved about writing or rewriting, I should say, that book is that so often we look at these big tasks that we have to do, like the elephant in the room, and we don't really know where to start. So summer was a really good time to have a conversation about okay, so when you have minimal time, what are you gonna do? How are you gonna continue to market your book if you're busy with the you know, vacations or just taking some time off and the kids are home or you know, all the things? Because a lot of times when authors, you know, in the summertime, like a lot of times we look at busy work as productive work for marketing, kind of like okay, I'm just gonna jump on social media and post a bunch of stuff and call it a day. But that doesn't necessarily move the needle. All the I'm saying in some cases it does. But it doesn't necessarily move the needle.

SPEAKER_00 3:23

Yeah, it depends on your platform, obviously. But for I think for most people, because I mean we've done episodes on social media, so we won't dive into it, but it's a great example. But truly, social media is so here and gone, you know. So if you have minimal time or just are choosing to spend minimal time because life, you know, I get it. But if you have minimal time, it really doesn't make sense to do things that aren't going to serve you longer term. I mean, this is when you really, it's always great to maximize your effort, yes, in an ideal world, but is it realistic? Absolutely not, right? So when you're on minimal time, you want to maximize your effort for what's actually going to work for your brand, your book, your platform, and what you need right now, you know, versus, and it doesn't mean it's not still the easy stuff, right? It's just kind of reframing where your focus should be if you are on minimal time.

SPEAKER_01 4:18

Well, and I think that for, you know, I mean, obviously, this is a summer specific focused episode, but I think for any time that you're marketing, really figuring out what your highest value marketing activities are. And that's one of the things that I that I really broke down in five-minute book marketing for authors is figure out what your high highest value is and then break it down into pieces that feel more manageable. And to some extent, you know, it is a little bit sort of set it and forget it in some cases. But I think that where we often

Stop Busy Work On Purpose

SPEAKER_01 4:55

fail as authors is really figuring out where to spend our time because everything, I mean, you talked about this at the onset. Like we've had a you know, a lot of shiny objects this year because we've been so busy, and authors face the same thing with their lives and their work and their families, and then trying to, you know, trying to market their book. And I think they always sort of feel like I have to be doing so much more, right? Right. But more marketing, sometimes it's just more. More marketing isn't always better marketing.

SPEAKER_00 5:27

Exactly. And I love this filter that we have in our notes here because I was like, this makes a lot of sense. And again, it's talking about we're talking about reframing how you approach like what I need to be working on. What will still be working for me next week if I only have 15 minutes today? And I love that. I love the idea of not just thinking about what I can check off my list today to feel like I've marketed my book and instead adding that layer of what is going to work for me next week as well. And I think that is such a great filter to use when determining, you know, where to spend your time if you have limited time.

SPEAKER_01 6:05

Yeah, exactly. Because I think that you know, a lot of marketing advice that we hear, or when you go to writers' conferences or whatever, it it feels like, I don't think that's really the intention, but it feels a little bit like the assumption is that you have a limited time. And even outside of the summer months, we none of us have I mean, if you have unlimited time, then I'm jealous. That's awesome. Right. So I think that, you know, the first piece of this is figuring out which marketing activities really pull their weight for you. And this episode isn't about breaking down a specific formula because for everybody the formula is going to be different. Right. The not everything is going to work for everybody across the board. So you have to figure out one of the other lines that we have in the notes that when we were talking about this in the green room is focus on act assets, not necessarily activity. Amy, do you want to break that down a little bit more? Make that a little bit more palatable for people.

SPEAKER_00 7:08

Absolutely goes back to what you said earlier, Penny, about busy work. You know what I mean? Busy work can feel productive, but typically it's really not. So the best use of limited time is when you're improving something that readers will continue to encounter, you know, especially after you're done doing it, because no matter where you are or what your goals are, that's always going to serve you, right? Like if you do something to improve your assets, that works for you when you're not working. Yeah. And those are gold. I mean, those are always things that, you know, should be at the top of your list. But again, if we're framing it as when you have limited time, especially over the summer, work on improving, gradually improving things that are working for you, even when you're not marketing, even when you're at the pool with the kiddos or you're getting on that plane for your summer vacation. You know what I mean? Like you can feel good that as you go do that stuff, you've

Upgrade Reader-Facing Marketing Assets

SPEAKER_00 8:00

improved something that is actually helping your conversions, even when you're not actively focused on your book. And I'm just gonna throw out some examples again, like Penny said, this is really a personal journey, you know. Now we're gonna get a little woo-woo. Like obviously, everybody listening may have a slightly different variation of what those assets are, but just a few examples to throw out there in case anybody's going, just tell me what to do already, you know? Yeah. But, you know, book descriptions, Amazon categories, keywords, A plus content, updating your bio, working on your reader magnet on your website. I love that one because freshening that up, Penny can speak to that. We've freshened up our reader magnet over the years, it makes a huge difference. You know, jazzing up your email welcome sequence, you know, because when you created it, you were probably a very different author in a very different position. So I think going, oh, the back matter also, the letter in the back of your book. I think all of these things, as you progress as an author, you did it at one point, you're a different person now, you're a different author now. Those can always be improved on. And there's always benefits to making sure they represent who you are now, the books you've released to date, what your platform is ready to offer, things like that. And that is always going to serve you, keeping those things up to date.

SPEAKER_01 9:18

Yeah, absolutely. And I think that what Amy is what Amy is really leaning into here are improvements that compound over time. So with any kind, and you know, and again, we're this is a summer leaning episode, certainly, but with anything that you're doing, if you have minimal time, the best investment of your time is to look at things that are going to compound. And also, frankly, things that are reader-facing, right? So I I we don't really, you know, it's again, it's very easy to get caught up in the busy work of social media because it feels productive. And this is not a show to slam social media at all, because for some of you, I know that it works really, really well. The challenge that I think a lot of authors face is that we look at this big thing that we have to do, like, okay, well, I need to start a newsletter. Let's just start there. You don't even have a reader magnet or a welcome sequence, like, I need to start a newsletter. I don't know where to start. That sounds big and ugly and scary. And so I'm just going to not do it. Instead, if as you know, the list that Amy read off, which is great, add your own stuff to that that you've been putting off and then figure out a way, you know, a productive way to break this down into chunks that are manageable. So look, for the rest of let's say July, okay, uh, I can only focus on, I know that I need a newsletter. I can only focus on finding the right mail system to set, so like MailChimp or constant contact or whatever it is that you want to use. I'm gonna investigate that. That's my first step. And that's great because then the next step can be all right, so I'm going to now I'm gonna figure out what's gonna go in the newsletter. And we have a bunch of shows on that. So definitely go and check those out. If you haven't, if you have a uh an email list that you haven't used in forever because you say, quote unquote, I have nothing to say, which we've heard a billion times, right? I have nothing to say, I don't know what to say. Find something to say. Activate that list, send out a newsletter, just send out one, right? Finding things to do that because the newsletter, your newsletter list is gonna compound over time. That's not something that is going and you're that is gonna go away, and your readers are gonna be excited to hear from you, even if you're in between book launches or your your next book isn't launching for another year. Find something else to say. Go back to that newsletter episode and listen to it because if I do say so myself, we came up with a really, a lot of really good ideas. But A plus content, I mean, not to like lean into Amazon all the time, but Amazon is important and oftentimes ignored. But Amy, A plus content, I mean, it's not that difficult to create. I think that's another kind of hill that a lot of authors are afraid to kind of go up because it sounds, it always sounds more complicated than it is, truly.

SPEAKER_00 12:14

Right. I mean, you can start simple with A plus content, and that's another one of those pieces that can develop as your author brand evolves too. So I think that's a lot of I think that's not recognized enough is that being an author is an evolution. You know, very little of what you do should be static forever. You know, everything needs to be revisited, everything needs to be updated, everything needs to be kept current. And this is not to add more to your plate. It's really to like the idea behind it should be that nothing, I am not committed to anything forever. Nothing is cemented in stone. Like you can always find ways to improve. And as you do that, you're going to appeal to new and different readers too. So there should be that that should be a great motivator. But yeah, A plus content, I know we've shared this stat before, but it can increase sales conversions by three to ten percent on average. Yeah. So that's pretty amazing. And that's, you know, that's right at your point of sale. That's huge. It is huge.

SPEAKER_01 13:17

And that is something that again, that's one of those compounding those, those pieces, you know, the pieces that compound over time.

SPEAKER_00 13:24

Right. You make it once and you're literally getting it in front of hundreds, if not thousands, of people, depending on how much traffic is getting to your page. That's that's a big deal.

SPEAKER_01 13:32

Yeah, it is, it is a really, really big deal. So I think that, you know, instead of and a lot of us, you know, a lot of authors wake up and they think, you know, what marketing can I do today? Which is really the wrong question to ask. The better question is what marketing can I improve today that will still be helping me three months from now.

SPEAKER_00 13:53

Right. You know, exactly. You're gonna always feel good about that kind of work that you put in, right, Penny? Versus, you know, again, like you said, not to slam social, but the activities that are very much out of your control, you know, you put it out there, but how it's received and how it works for you is very much not in your control. And it's again, the next day, it's almost like starting over. It's like a goldfish, you know. Social media is very much like a goldfish, like very limited memory, right? It's a very yeah, yeah. Yeah. So if you work on something that you know that three months down the road, you can say, that's still helping me. I mean, that feels like time well spent.

SPEAKER_01 14:31

Yeah, absolutely. And that is a little bit, I mean, like you, I I think you very so very smartly said, nothing about your marketing should be static. But to some degree, you know, you the A plus content, at least for a while, you can set it and forget it. You know what I mean? Yep, and update it periodically, obviously. But through the summer or whatever, you know, you if you don't have it, it's it's definitely a really, really good piece to

A 15-30-60 Minute Marketing Plan

SPEAKER_01 14:55

add. So for the next segment, Amy, I mean, the 15-minute, 30-minute, 60-minute plan, I mean we're still leaning into if you only have 15 minutes to market, right?

SPEAKER_00 15:07

Yeah, I think what you know, it we're trying to break down like 1530, you know, 60. Obviously, we're going with minimal time here. But this is kind of a general rule idea that like we've been saying throughout the whole show, what can give you maximum impact, you know, based on the time that you have, right? I think that's the biggest takeaway. You know, so like Penny said, if you still haven't started your newsletter and that's been on your to-do list, get that going. You know what I mean? That is going to have maximum impact once you get that first newsletter out. You know what I mean? Because that's a huge step in the right direction that really it's easy to put off. And then once you do it, you're like, okay, now we're in it, right? Exactly.

SPEAKER_01 15:53

And I think that it, you know, some of the other things that you can do, and we actually we also did a show on this. I love saying it when every time we're like, oh, we did a show on this, go back unless we did a show on this. We're so smart. Clearly, we're our own biggest fans. Rewriting the first 140 characters of your book description, right? I cannot emphasize enough how important that that is. And again, that's a compounding thing. That is something that you know you may want to refresh your book description, but the 140 characters of your book description are oftentimes the only thing that potential readers see. So that's also something that you could, you know, that you could do. One of the notes that we have in the one of the in the in the show notes, finish one thing completely, don't start three things. When we were in the green room, Amy and I were talking about that because we're we're redoing some of our internal stuff that that is very climate-facing. And I was telling her, I'm like, you know, I really have to it's I'm all about the shiny object. So I completely get it. Like, oh, I have to do this, I have to do that, I have to do this. I I have to sit and I have to focus on just one thing at a time because otherwise I get distracted and then I'm like, I forget where I was. So I think, you know, my suggestion to you is make a list of the things that you want to do and then isolate some time 15 minutes today or you know, this week, or whatever you have the time for and focus just on that and feel like that's enough that you right. That is enough because hopefully that list will be comprised of a bunch of things that you've actually been putting off.

SPEAKER_00 17:33

Exactly. And I think for those of you listening that don't have a big project on deck and that are more literal and come to us for like, you know, tell me what to do. I will do it. That's why I'm here. You know, I think a good general rule is if you have 15 minutes, and you know, we're talking about 15-minute blocks here. Like hopefully you can carve out more than 15 minutes a month. I'm not trying to shame anybody, but that's we're talking we're 15 minutes at a time, but I like this general idea that if you really need some direction, if you have 15 minutes to work on something, I think it's a great rule of thumb. Focus on one thing that a reader sees before they buy. And I think that to Penny's point about rewriting the first 140 characters of your book description was on the like spot on perfect for that. You know what I mean? That is something that is helping you at point of sale, and it's absolutely something that you can improve in 15 minutes. That's a win, you know? Yeah. So point of sale updates, I think if you really only have 15 minutes and you don't have any other projects on deck that you've been putting off necessarily, that's a great way to start it, you know? Yeah.

SPEAKER_01 18:35

Yeah, exactly. And I think that finding things that are focusing on things that are reader-facing, which I know we've said now a few times in this show, is really, really important. So things like your author bio. And that is where a lot of authors forget that of all of the things that go that we when we do Amazon retail page evaluations and even website evaluations, this isn't just an isolated Amazon issue. The author bio is so often outdated. And here's like, so not to get like all fragmented now that I said I have to just focus on one thing and now I'm talking about five different things, but your website I just did a website evaluation for an author as part of her bigger campaign. And on that website, she still had this book that was launching that actually launched two years ago. Like coming soon. It was a coming soon for a book that was launching two years ago. So look at all of your assets and figure out where the rear where your readers are entering, because that's the other piece, so too, is a lot of these are very easy fixes, especially if you have access to your to the back end of your website. You can go in there and make a quick change, or email your web person and be like, hey, can you take off that coming soon banner for a book that's been out for two years, please? Thank you very much. Right. But I think the real key is is that focusing on the focusing on the things that are where you know reader at the reader's point of entry, because that's where you lose them.

SPEAKER_00 20:05

Exactly. Yes, 100%. I mean, a first impression means everything, literally everything. Like if you're not making a good first impression, sorry, I'm gonna be the person that says that. Your newsletter doesn't matter because they'll never get to that point.

SPEAKER_01 20:20

Right, right, right, exactly. So, Amy, if you have 30 minutes, any suggestions? What should what your uh what should authors focus on?

SPEAKER_00 20:27

Yeah, 30 minutes. I love the idea, you know, to improve a discoverability asset. So this is slightly layered on top of point of sale. You know, this is this takes a little bit more time if you're and again, we're talking about completing everything in one sitting. If you have 15 minutes, you can chip away at these things. But if you have 30 minutes, that's a realistic amount of time where you can do an audit of your book description. That's huge, like the full thing, not just the opener, right? Right. This this is where realistically you can probably complete A plus content in 30 minutes. If you have 15, get it started. But you know what I mean? Don't rush perfection to some degree. You know, you still want to put your best face forward, right? And then I mean, reviewing category like there are a few things. Reviewing categories are a huge run, reviewing your keywords, and it doesn't mean you're gonna have to make big changes. So don't let these scare you. Literally, it's great that you can say, I spent some time making sure that everything's still working for me. That is still a win. Not everything you do has to be a major overhaul, right, Penny?

SPEAKER_01 21:27

Right, exactly. It doesn't have to be a major overhaul at all.

SPEAKER_00 21:31

No, and then this one I I kind of this is really interesting because you can speak to this better, but what about the note about strengthening the first pages for your look inside?

SPEAKER_01 21:43

Yeah, you know, that's really interesting. Is like when was the last time that you clicked on your book to see what the look inside shows?

SPEAKER_00 21:52

Right? I look at it every time. And sometimes I'm like, oh, Bemmer, that could be working better, you know? Yeah, and you know, look, I think you're right. No, I think most authors don't realize what's going out there, right? It's a very much overlooked feature.

SPEAKER_01 22:05

Yeah, exactly. And you know, a a lot of times and we actually talked about it because I remember addressing this then, a lot of times we don't always have a control we don't always have control over what's on look in the look inside. But if you do and you can make those changes, because if I'm buying a nonfiction book, the first thing that I'm doing in the look inside is I'm looking at the table of contents to see if it's something that I want. Beyond even the book description. You know. But I think that you know, really pick something that is the weakest link that you love. And get that fixed. Truly.

SPEAKER_00 22:43

I think Yeah, I think that makes the most sense. And I think that goes back to your list, right? If you make a list of the things that you've been meaning to do or the things that you haven't touched in a while, I think that's another great way to organize that list. Like what's probably be realistic, be honest with yourself. What's your weakest link? Because that's also going to do a lot for you, too. You know, little wins are great, but if you've got big wins that you could also rack up, don't shy away from those.

SPEAKER_01 23:09

Yeah, exactly. And this is actually a, you know, if you have, so sometimes I think we get, and maybe that's maybe it's just me, maybe I'm just projecting, but sometimes I think that we get in our, well, like when we have a long list of things that we need to do, we kind of get in our head and we're like, ah, like, how do I break this down? I don't know where to start. And this is actually a really good use of AI, right? So throw your big to-do list into Chat GPT and ask it for to break it down in something that is five or 15 minute or 30-minute increments. And that's actually a great use for, that's actually a great use for that tool, truly, because it'll throw out, and I've done this before actually, when I'm putting together my books and I'm like, there's so much that you need to focus on when you're finalizing a book. What do I need to look at? What what are my highest delivery pieces? Create a list for me. And that's actually a really good prompt to use for that. So that's smart. And then I think if you have 60 minutes, I mean, I know we're focused, we're the core of the show is focused on 50 minutes, but if you have 60 minutes, write a newsletter. Get that newsletter out the door again. Right. Do things that have that are gonna that are gonna have some likes for you, right?

SPEAKER_00 24:21

Right. I think these, I think 60 minutes is a great time to focus on kind of your ongoing relationships, you know, with your with your current readers. Yeah, if you have a little more time, like make sure that your current readers and your fans, because we talk a lot about things that bring in new people, which is critically important, right? But I think it's easy to forget that you do have readers. Even if you're just starting out, you have readers, you have fans, you have people that have purchased the book, you know what I mean? You've people that have signed up for your new your email list, even if you're not doing anything with it yet. It's really important to make sure you don't lose those people that were with you early on.

SPEAKER_01 24:59

Exactly. Because we know, and and and we know this from running a business is that it's much easier to you like winning new business is always tougher. Exploring existing business that you already have. So clients that we've already worked with and things like that. The same thing is true for readers. Readers that you can reach again and again are more valuable, often more valuable than readers that you have yet to that have yet to discover you. It's also, you know, a good opportunity for you to remind those readers, if you haven't sent an email, you know, an email out in a while, remind them that you have a, you know, you have a book out and you have another book coming out maybe in six months or in a year or whatever that is. Email marketing consistently generates the highest amount of ROI of any digital marketing channel. And then you can look at I mean statistics and citations on this. So again, this is not a show about newsletters, although I realize we've mentioned it now 48 times, but uh it is it is a very, very high value piece that a lot of authors do not focus enough on. Okay, so what's next?

Turn Summer Into A Maintenance Season

SPEAKER_01 26:10

Do you want to talk about the summer maintenance plan? Or have we yeah, I know we've sort of jumped around in all of our notes, which I think is awesome. We always do that. And yet I know the shows always make sense, at least to us.

SPEAKER_00 26:22

So no, and I I think I think the takeaway here, and I, you know, the idea is that summer doesn't have to be a big growth season. You know what I mean? Like summer is actually a great time to make it a maintenance season because sometimes the maintenance is really hard the rest of the year because a lot's also going on. And so this is a great way to kind of separate, like, okay, now that summer's here, what can I do to maintain what I've achieved so far so you don't lose ground, right? Like sometimes that is huge because it's very easy to go through major peaks and valleys in between releases, especially, you know, to where all of like all your effort is very much focused on a release. And then it's easy to let it fall off because you start writing your next book, or you're just exhausted if we're being real, right? And then things come back together again when you're prepping for another release and then you go into high gear again. So instead of, you know, try to do some maintenance over the summer that kind of relieves some of those valleys for you, you know, like keep everything maintained, keep everything clean, you know, double check, like Penny said, check your website, just make sure that that's current and up to date. And you'll be surprised at how all these little 15-minute increments of just improving what really serves you long term, how much easier your next release will become, you know. And honestly, the things that you might not realize, what you're putting out to readers and potential buyers that are sometimes hard to see because we get so close to our own work.

SPEAKER_01 27:59

It is. And one of the things that I know for certain is that a good infrastructure not only keeps working for you while you are taking vacation or a day off, or you're even asleep, but the good infrastructure is the thing that authors oftentimes don't focus on because it feels a little bit overwhelming, or they don't have the time, or they don't make the time. And that is what will carry you not just through the summer months, you can take some time off, but from book to book to book, because the infrastructure is something that Amy and I particularly focus on a lot with authors. And I would say, and especially like if I'm speaking at writers' conference or something and I'm, you know, talking to authors, that is the number one thing that a lot of folks struggle with.

SPEAKER_00 28:45

100%. Yeah. We want every client that we work with, we make sure that their infrastructure, you know, for as much as we can get our hands on it, is really working for them and primed to work for them for a long period of time. Because those are the things that may not seem super sexy in the moment, but six months down the road when things are still working for you and your retail page looks great. And if we've done a website assessment, your website looks super clean and it's really appealing to visitors and things like that, those are gold. You know, those are priceless.

SPEAKER_01 29:19

Yeah, exactly. And I think that, you know, the goal is always the goal is not to be the busiest author. The goal is to be the author that has stronger foundations, because again, it's the foundations that will carry you through uh through the summer, through the fall. And if you only have 15, 15 minutes this week, break down your big the big tasks into something that's manageable and do that. And I think that, you know, again, not just through the summer, but throughout when you're, you know, when you don't have a lot of time to market. I tell we, I talked to an author a couple weeks ago who drives trucks for and writes during, you know, their spare time and drives trucks across country. And like, you know, where is this person gonna find an hour or two to market? They're probably not, but they're gonna be able to find 15 minutes. And all of us can find 15 minutes. I love that. Amy, did we miss anything? Did I did I miss anything in the show?

SPEAKER_00 30:18

No, I think we covered everything. Hopefully, we gave y'all a few ideas and at least made you feel a little bit better about, you know, you're probably doing more for yourself than you're giving yourself credit for. Oh, yeah. You know, especially if you're a listener of the show. That means you're here for the right reasons and you're trying to do the right things. So you're already ahead of the curve and you're probably doing yourself more justice than you think. But yeah, keep it focused, keep it smart, keep it strategic. Don't just aim to be busy, you know. We absolve you of that, right?

SPEAKER_01 30:52

I love that. I love that.

Final Reminders And Listener Outreach

SPEAKER_01 30:54

And listen, thank you so much for listening. We love reviews wherever you listen to podcasts. So and we catch them all the time. Text the word podcast at 888-402-8940. We'd love to hear from you. And don't forget to check out my book on Amazon. Super excited. We will see you next time. Bye bye.