Think Local, Sell Everywhere: Book Marketing That Actually Sells Books

Most authors overlook one of the most powerful marketing opportunities they already have: their local market. While everyone else fights for attention online, smart authors are building visibility, reader loyalty, and consistent book sales right in their own backyard — often with far less competition and far better results.

In this episode, Penny Sansevieri and Amy Cornell unpack the local marketing strategies that actually move books. From wine bars hosting “books and bubbly” nights to thriller-and-whiskey pairings, cookbook tastings, boutique retail partnerships, fitness collaborations, farmers markets, seasonal festivals, and school appearances, we break down how authors can create events and partnerships that feel engaging, profitable, and easy for businesses to say yes to.

We also talk about why local visibility matters far more than most authors realize. Community exposure can fuel Amazon traffic, strengthen word-of-mouth marketing, create stronger reader trust, and open doors to media, speaking opportunities, and long-term platform growth. The authors seeing the best results are often the ones creating visibility in places their competitors never think to look.

You’ll hear practical strategies for pitching businesses that have never stocked books before, setting up simple consignment arrangements, building collaborative events that benefit everyone involved, and turning small local wins into momentum that compounds over time.

Plus, we share overlooked “micro marketing” tactics with surprisingly big payoff, including QR-code bookmarks, local networking opportunities, seasonal tie-ins, collaborative giveaways, and smart ways to move readers from in-person discovery into your long-term digital funnel.

If online marketing feels crowded and exhausting, this episode will show you why local visibility may be the smartest — and most underused — book marketing strategy available to authors right now.

Penny's new book: Think Local Sell Global is up for preorder! Grab your copy here: https://bit.ly/ThinkLocalSellGlobal

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! 

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number!

Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches.

Please leave a review on Apple Podcasts!

1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
3. Rate the podcast: Click on the stars to give the podcast a rating.
4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
5. Save: Once you've written your review, click "Save" to submit it. 

Can't use Apple Podcasts? Email us your review and we'll put it on our website: ...

Transcript

Welcome And What’s New

SPEAKER_01 0:00

Hello and welcome back to the Book Marketing Tips of The Success Podcast. This is Penny Santa Perry and David Cornell. And um I really, I love, I love this show. We've been wanting to do this show for a while. I have my local, my book of local book marketing is coming out. Maybe a book pre order with this episode tip. I hope, I hope, I hope. It's taken a while to get this finished because we've been so busy, which is a high quality problem to have, but uh, and it's finally gonna hit the market, and I'm I'm super excited about it. And it's gonna be part of a series because I'm finishing up five-minute book marketing for authors, which is gonna be uh part of part of this new series that I've been putting out. And so we thought that it was a really good opportunity to talk about local book marketing. Local book marketing, excuse me, because it is so often overlooked. And uh first I want to just remind you all if you haven't noticed our new logo, we're very excited about the new show logo. We thought that we needed to kind of, I don't know, get a logo that was really more in vibe with the show. And we just and we didn't spend a lot of time like brainstorming it or anything like that. We just uh decided that it was time and we stumbled on this idea for this logo and we went with it. So we hope that you love it. We'd love to get your feedback as well as any show ideas, show feedback, all the things. If you are not part of our texting crew, text the word podcast to 888-402-8940 and um let us know what you think of the show and show ideas, questions, all the things.

Why Local Marketing Is Strategic

SPEAKER_01 1:38

All right, so let's dive in. I love the idea. So this, so part of the reason why I really have been wanting to do this show is because a lot of times authors think about think of they look at local book marketing as playing small. They think, well, you know, I really want like the national, I want the big, I want all the big things. And local book marketing is not only smart, but it's also strategic. And it's a great way to get to to to expand your brand out. Amy, you've been to a lot of local events in your area, right? A local buying author event specifically, right?

SPEAKER_00 2:17

Yes. I and honestly, I am a hundred, and obviously based on what we do, I am clearly a sucker for this. But anytime I see a local author anywhere doing anything, I buy the book, I get it signed, I ask the questions, I get my kiddos involved if they're with me, because it's such a cool opportunity. And even though we work with authors every day, it's still like, ooh, seeing one in the wild is so exciting. I know, it really is. And you would think if anybody would be over that and a little jaded, it would be me, but absolutely not. So if I still get excited about it, then I can assure you, all of you listening, your readers, your potential readers, 100% get excited about seeing local authors out and about doing the things.

SPEAKER_01 3:03

Well, and I want to make sure that we that we really, before you all turn this off and think, oh, this is just about book signings and a library talk. No, no, this is not about that. And that's one of the reasons that I wanted to write my book on local book marketing, because there are so many creative things that you can do locally that are completely untapped by the majority of authors and that I'm betting that you haven't even thought of. So, first let's let's give this like a little bit of a framework. I mean, I think if you're thinking outside of the bookstore box, so to speak, and you're thinking outside of libraries, you might say, well, then where am I going? Like, am I just setting up a table on the street corner with we actually had an author years ago who wore a, you know, those sandwich signs, right? That people like he actually rocked around town with the sandwich sign. I thought that was awesome. I have a picture of it somewhere. He was amazing, but that's not what we're telling you to do.

SPEAKER_00 3:59

So unless you want to. And if you do, please, please post photos and tag us.

SPEAKER_01 4:04

Yes, absolutely. We like I I applauded him. I thought that was so fun and so creative.

Find Readers Beyond Bookstores

SPEAKER_01 4:09

So I think that the first piece of this is as you're kind of thinking about, okay, so I'm maybe a little bit on board with this local marketing. Where where are your readers? Where, you know, what's your book five? Like where where do you where are your readers go other than like book and bookstores and libraries are still part of this, but think think, you know, think kind of beyond that, right? Amy. I mean, do you wanna do you wanna run through some of these with me? These creative ideas.

Pair Your Book With Experiences

SPEAKER_00 4:40

I know this is very exciting. I I love this part. This is where it's like, I wish we could do this all day long. Yeah, me too. Anything rel I mean, I love that this one's mine. Anything related to libations or food, honestly, is always going to be a hit, right? Right. Exactly. You do drinks, you do food, it's it's going to work. And the bonus of alcohol being liquid courage, I'm just gonna leave that there. We all know what we're talking about. But I love these books and bubbly, which is amazing because everybody's more fun and exciting when they've had a little bubbly in them. So let's be honest. Like this is this is a perfect recipe for a fun event. Thrillers and whiskey night, cookbook and a tasting event, some sort of fitness or lifestyle book with a mini workout class or something like that. I mean, these are just so great. Yes, and they're just a sampling. But what makes it work is that it's natural for who your audience is, right? Right.

SPEAKER_01 5:42

But it's also a pairing event. So you're pairing your book with something, with an event or a venue that's already getting traffic. Because while bookstore events, and we love them, while bookstore events are great, and yes, bookstores get traffic, you you are it you are still, it is still on you to bring in the right traffic, which is why we talk about doing marketing for bookstore events and bringing in the right people and all the things, right? So if you if you have a book, for example, that ties into a wine bar or even a winery, right? So romance, women's fiction, those kinds of like fun things. I mean, uh it it your book doesn't have to be about wine to have it in a wine bar. I did, and this is super gonna date me right now, but anyway, let's just go there. I did a book signing at a uh blockbuster video. So let's just take our little get on our DeLoreans and go back in the time machine. And the book was pairing the pairing wine with movie wine pairing, uh, movie wine pairing book, for lack of a better way of saying it, because apparently I can't speak today. And plopped her into a blockbuster video on a Friday night. Who remembers? Are y'all old enough to remember the blockbuster videos like Friday night? You get your video for the weekend. It was super exciting. I used to love that. We had a blockbuster near me. That was awesome. Now it's like a car shop or something, it's something super weird. But and this book did really, this author did really, really well, right? So think about, and I've done actually cook cooking events with a cookbook author at like William Sonoma and fun places like that. I mean, and doing like imagine going to a really busy gym. Of course, maybe they're busier in January, so pick your moments with that. But going to a really busy gym with your fitness book or even a nutrition book or something, figure out what the tether is, figure out where the connection is. And that is that's your first go-to, right? I mean, that's your first, you know, that's the first potential for you.

SPEAKER_00 7:50

Right. And similar to when we when we talk about, for those of you that have been listening a while, you've probably heard our episodes on media, right? Tying yourself to media and how making yourself relevant based on what people are already talking about and are interested in. This is very much that. So you are inserting yourself into something that already makes sense to who you're trying to reach. Exactly. So there's that natural connection that happens because they are already gravitating towards these experiences, these places, these locations. And if you can put yourself there as well and improve the experience at the same time, that's where the real magic happens, especially with the store owner, venue owner, you know what I mean? Because then they see the mutual benefit to pairing up.

Pitching Venues And Handling Sales

SPEAKER_01 8:36

Yeah. Because you do, and Amy makes a Amy makes a really good point. You do have to have, you know, you do have to convince them to some extent. I mean, some stores or venues or whatever will be very, very open to this. Oh my gosh, it sounds like so much fun, you know, all the things, great, but sometimes you do have to convince them. And in some cases, when you do these events, they'll say, well, but we can't stock your book necessarily, you know, in our like the stocking, it becomes sort of involved and yada yada, depending on, you know, whether it's a mom and pop or whether it's part of a bigger chain. And in which case, you know, you can just sell the books outright or or you know, sell them on consignment with, you know, with the venue. Um, so there are some uh aspects that are you gonna require a little bit of forethought. I mean, just expect that some places are gonna say, I've never done this before. In fact, there used to be a fries, and I'm just totally dating myself all over the place. There used to be a Fry's Electronics not far from me. And man, if if any of you remember Fry's Electronics, here we go again in my DeLorean. Um, Saturday's Fry's Electronics, they were just like slammed. There were so many people in these stores. So I put and this was actually an independently published author who had a book, and it was it was along the lines of like the for dummies book for you know new computer owners, et cetera. And this was a long time ago. So this is back, I think, when the iTouch, like the Apple iPhone hadn't even launched yet. So this is a while, this is a while back. And I went into a big retailer, big chain store, and the guy was like, Well, we've actually never had an author and do a signing and do it a you know, blah, blah, on a Saturday. I'm like, well, that's congratulations. This will be your first one. Right. And we did the books on consignment. And literally, like I told the guy, I'm like, look, you put some books in your trunk, bring all the books because Saturday, people buying computers getting excited. Oh, I really need this book. You were literally right in the middle of your exact right audience. Mm-hmm. You know? Um, what about have you seen a lot of because I love retail collaborations, Amy? Have you seen a lot of those? Because I think those are also just phenomenal.

SPEAKER_00 10:47

Well, and what's interesting is that, yes. And what's very cool is that when I do see things like that, it always fits so well. Yeah. I don't really think about like, was this expertly planned? Was that you know what I mean? Like it just is such a natural moment to see the book and go, oh, that fits here. Let me, you know what I mean? Let me thumb through this. So those are really fabulous too, because again, typically, you know, if somebody's in a retail location, they're looking to spend money, right? Yeah. So that's what's great about that is that they are already there to buy things. So this is naturally aligned with you getting your book in front of them for consideration as well.

Retail Collaborations That Fit

unknown 11:28

Yeah.

SPEAKER_00 11:28

So there's that natural retail aspect that already exists if you do a retail collaboration. Right. But similar to our first, you know, we'll say it over and over again, the really sweet spot is figuring out what makes sense based on who they are already serving, who their clientele is.

SPEAKER_01 11:46

Yeah, exactly. Exactly. And I think that, you know, like if you have a romance novel doing an event, doing an event or even just a book placement in a flora shop or you know, or like a little gifty boutique and suggesting like a book bundle with a candle or something that is uh again, it has to fit the vibe of your book, which when I talked about Blockbuster and Fry's, those uh were all matches, right? Those were all like, you know, audience matches for those, you know, for those people. Um and here's the one thing that I want to mention too, is that when you think about, so I did a book signing uh at Hallmark years ago. I did, I was actually in Hallmark doing a book signing. And one of the things, and this is before Hallmark got into all the Hallmark, you know, movies and they're putting publishing their own books and all the things. But when somebody goes into a gift shop, obviously, as Amy said, they're there to buy. And the same thing is true for for card shops. So Hallmark is a great example. They're there to get a card, and many times they're very last minute trying to find a gift, which is Hallmark has now since capitalized on that, right? So you can get pretty much all the things in these stores. But why not books? And in particular, one of the other things that I want to the that is important to mention here is that when you have a local anchor, so when you are local, like, and you know, you're a hometown author, and they're like, people are more willing to open their doors to you for events or stocking or whatever when you're from their town, right? Oh, yeah. So, oh, of course we want to help out a local author. Of course we want to help out a local author. So that's also part of your pitch, too, is that as you're figuring out where these collaborations can happen, part of your pitch is yeah, I'm a local author. So you're not like, you know, in San Diego and you're trying to pitch somebody in Texas where you have no connection, they're like, well, what are you even doing here? Right.

unknown 13:46

Right.

SPEAKER_00 13:48

Like, I do not have time for this.

SPEAKER_01 13:51

Right. Right. Exactly.

Markets Fairs And Shopping Local

SPEAKER_01 13:53

Um, and what about, I mean, Amy, farmers markets. What do you think about like farmers markets and stuff like that?

SPEAKER_00 14:01

I actually see that a lot. We do, I will say my local community does a lot of markets. And there's a Saturday market, a Monday night market, a Thursday night market. Like it's big here. Wow. I know we've got a great, we're kind of nicely situated to take advantage of a long warmer weather season where things like this, people just want to be outside. They want to be doing the things. There's a lot of local makers and growers around here too. So again, I think those are awesome because people that seek out markets and fairs and things like that, they are very much intentionally shopping local, shopping small. And I think that's where the biggest benefit is. You know what I mean? They are already going out of their way to find local, smaller businesses to do business with, to purchase from, things like that. So when they see an author, it just naturally fits in with what they're seeking out, also, just based on that alone, which I think is beautiful.

SPEAKER_01 14:58

Yeah, exactly. And I think because we just had a craft fair, so we just had uh Patriots Day, and then they always do this big craft fair. And I always see authors at the craft fair, which I think is just so smart. And in some cases, uh I think this year there were three authors that were sharing a table, which again, so you're not there by yourself. You can take breaks, whatever. You know what I mean?

SPEAKER_00 15:22

Um and I love that for just natural conversation starting too, you know.

unknown 15:27

Yeah.

SPEAKER_00 15:27

Yeah, yeah, yeah. Yeah. If anybody listening is not now if you don't consider yourself very extroverted, that's a really great way to put yourself out there in a in a situation that might feel a little more comfortable because it's not just on you to entertain whoever stops by your table, right? Right, right, right, exactly.

Themed Seasonal And Holiday Hooks

SPEAKER_01 15:44

And then I think, you know, you can also so themed experiences, right? So anytime that you have an opportunity to anchor your book to some kind something that's going on in your town, right? Um, maybe there's some big mystery thing going on and you're a mystery author. Historical fiction. Now, obviously, this is where you know there might be a little bit of a disconnect if it doesn't, if it doesn't take place in your town specifically, right? But historical fiction, if it fits in your town, then that's a good opportun to do like a walking tour and a reading or something along those lines. So there's also, you know, themed stuff that you could be doing. And we actually had an author who we um now, this is an example of somebody who actually flew into a different town. So this isn't so much a local promotion, but she did a tour of ghost houses. She was a psychic, and she did a tour of psychic slash medium, ghost houses. And she came to San Diego and did this great event in um one of our most quote unquote most the Whaley house, one of the most haunted houses, supposedly in I don't know, this southern area of, you know, western, west coast or whatever. And that was really fun for her. And so she did those. So think about how you can, you know, and that was obviously seasonal, that was around Halloween. So there's also a seasonal aspect to this too, for your local marketing as well.

SPEAKER_00 17:14

Oh, absolutely. I think seasonal and local is very much an untapped resource because again, there is you have to put in the effort to make it make sense for the people that you're networking with, but at the same time looking for ways to be different, looking for ways to cover topics, looking for ways to reach new audiences, to, you know what I mean, social, all the things is something that all small businesses are always focused on, right? So you make it make sense, but the holidays and seasonal things are something that everybody wants to try to take advantage of. So, really, I think when you put in the effort to be thoughtful about how you pitch it, you're going to be surprised at how many people are interested in building something with you that is mutually beneficial. Because staying in business and doing your marketing and keeping new people coming in the store is not easy for anybody, right, Penny? So I really do think if you come at this the right way, and again, you're thoughtful and you're smart and strategic about why it's mutually beneficial and what you're going to do and how that works for your audience and their audience and all the things, which is actually the fun part. I I really do think a lot of you listening would be surprised at how many yeses you get because it it does. It helps create something memorable and different for both you and them.

SPEAKER_01 18:42

Yeah. Yeah, absolutely.

School Events Beyond Kids Books

SPEAKER_01 18:44

And let's talk a little bit about doing school events, because school events are not just for, I mean, you can expand outside of I'm a children's book author or I'm, you know, young adult or whatever. I mean, can you talk a little bit about school events? Maybe?

SPEAKER_00 19:01

Yeah, we I actually I get so excited when my kids come home and talk about like, oh, and they just say it so flippantly, like they have no idea what I do. So how was school? How was your day? We'll start talking and then some well they'll randomly mention, like, oh yeah, well, there was an author at the school, or we went to this place and saw an author. One of my kids went on a field trip somewhere, and I had no idea it was all based on seeing an author. I thought it was for some. I I guess clearly I don't pay attention. I knew they were going on a field trip and I signed the form. But when she came back and said it was for an author that did in a pretty large venue here in town, I was blown away. I was like, that is so flipping cool. How come I didn't get asked to help with this one, right? Yeah. But yes, I mean, for older kiddos too, there's plenty of people that write. I mean, we work with authors all the time that recognize the opportunities in messages to young people, right? They may write about their book, may be more focused on adults, but there is clearly a thought leader, authoritative message that works for young adults as well. And it's such a great way to expand your market reach in a way that still makes sense for what you do and where your expertise lies. So career days, planning ahead. I mean, entrepreneurship, I think is huge for these younger generations too. So much more. I mean, granted, they all want to be online doing it, which is fine. But it's huge. It really is a big thing for young adults now to carve their own path. And I just, I think of all the books that and authors we've worked with, Penny, where there's a message in there for them if they were interested in doing local events and expanding beyond just the adult market.

SPEAKER_01 20:41

Yeah, exactly.

Bookmarks And QR Code Funnels

SPEAKER_01 20:42

And I think that, you know, there are it if so if events aren't really your, like, oh, I have to kind of, you know, ease myself into doing events. There are other things that you can do locally just to help to get, you know, to get to know your local market. And they're they feel like micropromo promotions, excuse me, but they can really, they feel very small scale, but they can really have a big impact. So bookmarks. Now I know like in an age of everything is digital, you would be amazed how many people still love bookmarks. Because I read a mix of of print and digital books. I use bookmarks all the time. And when I don't have a bookmark, I get annoyed because I have to use a sticky note and I'm like, I work in the industry. Why don't I have a bookmark handy?

SPEAKER_00 21:24

So bookmarks that cute.

SPEAKER_01 21:25

Yeah. I, you know, and I we I we actually I met an author one time at a conference, and this is that this was actually her only, the only promotional effort that she did. She had bookmarks everywhere. She got to know all of her local, uh, every single local vendor. And she had bookmarks in dry cleaners, at, you know, um laundromats, in salons, in cafes, everywhere she left bookmarks. So um I love that. Yeah, exactly.

SPEAKER_00 21:57

You know, I love the idea of combining. Sorry, can I love the idea of combining the physical with the digital, you know. I do too. As I'm sitting here, I'm like, put a QR code on your bookmark that leads to a like a sample chapter or two. So while somebody's you know, while somebody's waiting, they can kind of get into your book just enough to where they're like, okay, now they're keeping the bookmark. Now they're checking the book out when they get home. You know what I mean? Like, give them that initial experience. And that is the one thing that's so great about the digital is that now you can do the physical and then the digital can enhance it to keep them in your funnel, right?

SPEAKER_01 22:34

Yeah, exactly. No, I love the idea of doing this sample chapter. And that way, you know, they're like, oh, this is really cool. I'm gonna hold on to this bookmark and I'm gonna buy this book. And you've just, you know, you've just sold a book. And I just think that authors don't, you know, it is our natural inclination as authors to want to go go big or go home, right? Like that's kind of the that's kind of it. Like, I want to just do all the things and get, is the today's show on tap or to like what what's happening? And we so much overlook our local market that it which is really unfortunate because it is, you know, this is where a lot of the local influencers are uh, you know, are are tethered to bookstores and libraries. In fact, you know, getting to know your local vendors and getting to know some of your local stores outside of bookstores can actually help you to get into local bookstores too. Because they all talk to, you know, they all talk to one another. They're part of local, you know, um council meetings and things like that. And you would be surprised at how, you know, how much of a difference that it makes. Um, it's also really a great way to build your local fan base, which can help you to expand outside of local, right? Um, what did we miss? What did we not talk about?

Build Superfans With Local Support

SPEAKER_00 23:54

I mean, I think I love that we made some notes on this just because we've done we did a recent episode on street teams and super fans. Yes. So I think if I think it's worth, you know, if once you start, and we also say all the time, when you do one thing, turn it into at least three things, right? Yes, for sure. One thing typically doesn't work all on its own. It can move the needle a little bit, but when you can easily morph that one thing into three different areas of promotion, then you're absolutely maximizing your time and effort. So local, I think it goes both ways. I think as an author having a presence, I mean, and this is for the people that are not social media verse, but you can also do call-outs on your blog, in your newsletter. But I think also showing the love is a great way to get love back. I went very woo- with that, sorry, but truly tagging local businesses that you frequent regularly, mentioning them in your newsletter, things like that, this shows that you're actively engaged with what's going on locally. And that also improves your pitching and networking as well. So when they go to check you out, they're gonna see that, oh, this person actually, they they're regularly tagging local businesses, they're doing mentions, they're doing, they're doing the work, right? They are being a part of the support network. But then also when you're putting yourself out there, encourage people locally to post photos, you know, encourage them to have them tell their friends about your book. You know, you need to actively, I know it sounds like natural. I think there's a lot that goes on in book marketing, Penny, that feels like a no-brainer. Like you buy a book, you post a review, right? Unfortunately, people need reminders. People have the best of intentions, but the reminders absolutely need to happen, you know? Yeah. So when you meet somebody, encourage them to tell a friend. Encourage them to post a photo of them with the book or just the book where they end up reading it. You know what I mean? These little touch points, this kind of social proof that you're creating dramatically amplifies your level of professionalism. And like we say all the time, people like what other people like. So just a few mentions like this can do a lot for your credibility locally.

SPEAKER_01 26:04

Well, and it's also good too, like you said. So you're building, you're building these relationships locally, they're they're getting to know you, these vendors do talk to one another. Like, I we at such a great event. Like, why you should have this person in your store, right? Um, where book where bookstores typically won't do that. So if you have, so let's say you're lucky enough to live in a town where you have, let's say, three bookstores in your town. If one bookstore has you doing an event there, the other two typically won't just because they know that the every time that you do an event in a bookstore, the traffic gets smaller and smaller. So by the time you get to number three, you have instead of like 50 people at your first event, you have maybe five. So bookstores typically won't, and and what I mean by that is do it in quick succession. So if you do one like every once every quarter, then that's fine. But typically, whereas local, so different types of like boutiques and salons and whatever it is that fits the vibe of your book, wineries, whatever, they typically have don't, they don't have the same parameters. So you could end up literally bouncing from what it again, as applicable to your book, bouncing from one event to the other because they're like, no, we're all pulling in different people. And they're much more open to doing these events. So as you're building these relationships, you're sharing these events, you're building these

Local Media Coverage And Wrap Up

SPEAKER_01 27:25

relationships. The other thing that we need to mention too is you're also building your media room on your website. So every like Amy said, you got to reuse and reuse and repurpose and redo all the things, maximize every single placement that you've got, and put that in the media room of your website because as you're doing these events, you're also gonna reach out to local media. And I'm pretty sure that we have a show. We know we have done a couple of shows on media, that we have one on local media. But um local media loves to cover local authors specifically, and they love what they love even more is to cover a local author who's doing an event in a really unique venue, right? Where you don't ever think that you're gonna find a local author. Uh exactly. You know, so that's another opportunity to consider too. And media likes media. So as you're building up this, these relationships, we've known authors to do this and do this very successfully, and just literally bounce from store to store store doing events in their local area, and they they do very well. You know? So it's an overlooked opportunity that we just wanted to talk about on the show today. And we hope that you've enjoyed this show. We love your show ideas, so please definitely reach out to us. Text the word podcast to 888-402-8940. We really want to hear from you. And as I said, hopefully, by the time this episode hits my local book marketing book, it will be up for pre-order on Amazon. Hopefully, because that's been a long, that's been a long birth book birthing process. We'll need a we'll need a really big party for that one. Well, listen, thank you all so much for tuning in. We will see you next week. Bye bye.