Book Marketing Tips and Author Success Podcast
Ready to supercharge your author journey? Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how you can actually use.
Whether you’re self-published, traditionally published, or somewhere in between, this podcast delivers real-world advice to help you sell more books, build your platform, and thrive in the ever-evolving publishing landscape. From clever promo hacks to critical industry insights, each episode is designed to move the needle on your success.
Fresh ideas. Actionable tips. Unfiltered talk.
If you’re serious about your author career, hit subscribe and tune in—your next big breakthrough could be one episode away.
Book Marketing Tips and Author Success Podcast
Selling Cats to Dog People: Your Amazon Ad Comedy of Errors
Ever felt like you're throwing money into the Amazon advertising abyss with nothing to show for it? You're not alone—and the problem might be simpler than you think.
When your Amazon ads aren't performing, it's rarely about bad ad copy or poor bidding strategies. The real culprit is usually genre confusion: putting your book in front of the wrong readers. Think about walking into a bookstore and finding a tax guide shelved between health and fitness books. That's exactly what happens when authors mismatch their marketing to their actual content.
Amazon's algorithm punishes this misalignment ruthlessly. When people click your ads but don't buy your book, the system registers your content as irrelevant or low quality. Your visibility drops while your costs climb—a devastating combination for your marketing budget and your author morale.
The solution starts with brutal honesty about where your book truly belongs. A romantic suspense novel with light tension doesn't belong in the thriller category alongside dark psychological dramas. A business book for seasoned entrepreneurs shouldn't target new startups. As one successful indie author memorably put it, you simply can't "sell a cat to a dog person"—you must identify and target the specific readers who want exactly what you're offering.
Amazon ads remain one of the most powerful tools in your marketing arsenal—the rare strategy that works 24/7 to introduce new readers to your books. But they amplify what's already working rather than fixing what's broken. Take 30 minutes today to ensure you're showing your book to readers who actually want it. Your sales (and your wallet) will thank you.
Buy Penny's book The Amazon Author Formula
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Hello and welcome back to the Book Marketing Tips and Author Success Podcast. This is Penny Sansevierie and Amy Cornell, and we hope that you all have enjoyed some of the summer shows, the repeat summer shows that we've been doing because, as we said, we're going to keep doing some of those. We just have so many. We have had so many new listeners in year five that it made a ton of sense to kind of present those shows again, because not everybody goes back through the arc. It's like I'm just going to listen to Amy and Penny from year one, like I don't know who really has time for that. Much as we'd love you to do that, I don't really know who has time for that. So we're going to definitely keep doing that. You know, be on the lookout for that, as we are, you know, present Representing is not really a word, I don't think, but it is now. I'm now. I'm one of those people just making up genres, but we are going to be showcasing some of the more popular shows that we've had. So definitely be on the lookout for that. This is something.
Speaker 1:Today's show idea is something that again happened very much in the trenches and we have we have just seen so many authors that are doing their Amazon ads wrong I mean, I don't really know how else to say it and by wrong I don't necessarily mean their ad copy or even the book cover even the book cover Because if Amazon's not presenting your book, or if the ad is not being presented to the right genre, then nothing else really matters. It doesn't matter if you spent $3,000 on your book cover and you have the best book description. You're literally not going to Amazon's not going to sell your ads. And the other part of it, though, too, that I have to consider is that I understand if you all are out there just kicking it, because I just launched the Amazon Author Formula workbook, which is doing great, by the way.
Speaker 1:Thank you all so much for your support in that. But if you're out there and you're, you know you picked up the workbook you're like I got the first book, I picked up the workbook, I want to do my own ads, and you're jumping into this and you're super excited, and I think that's great. It's the reason I wrote the book. But a lot of times we get, I think, authors sometimes overshoot their targets. I mean, amy, is there a better way to say that?
Speaker 2:No, it's definitely. I mean, we've done how many shows talking about the importance of really understanding who your market is, who your reader is, connecting with those readers, and this is just a very specific example, and I think it's worth focusing on ads in particular, because not only is it marketing time and money, but then you add in your ad budget too. So this isn't just like you wasted your time sending out some pitches to people that may not have been the right influencers for your genre. It's like, well, that's a bummer. You know what I mean, but Amazon ads are not only costing you time and money, but then the ad budget on top of it. So this is definitely not an area where you just want to assume everything is going right.
Speaker 2:And even this week, Penny, we had an author reach out to us and in their book description it said this book is for everyone, and I immediately was like is it, though, is for everyone? And I immediately was like is it, though? Because the? And I explained that to her, and she was very receptive, and I said it doesn't mean that your book doesn't have an appeal to a lot of different kinds of people, but you have to be really smart about whether you want to. You know, dig in on that when it comes to your marketing and branding. You know, oftentimes that's something that needs to be discovered organically. You know what I mean.
Speaker 1:Right, well, but the other reason, the other piece of this too, is that Amazon will punish you in ways that only.
Speaker 1:Amazon can. If your ads are being targeted to the wrong consumer, right, so you will get dinged in terms of. So the trajectory of the ads is so you run an ad, you pick the wrong genre, amazon will you know if your bid is strong enough or whatever. Your Amazon will present the book. Nobody clicks on it. Amazon's going to. Or people, worse, even worse people do click on it, so now you're paying for that. They get to your page. They don't buy your book. Both cases can potentially be really bad because Amazon will keep pushing your visibility down. It dings your relevancy score and it dings your visibility. So the genre fit is what really dictates the ad success.
Speaker 1:And it's not just the category on Amazon, although obviously that's important. But when you're thinking about fiction or nonfiction important. But when you're thinking about fiction or nonfiction you have to think about the expectation of the reader, the emotional payoff. And you know, if you've written fiction, lean into the tropes, right, because those are the things, especially for fiction. Those are the things that really sell books. And you know, an easy example of this might be small town holiday romance, for example. Those are really specific. That's a really specific reader market, right. That reader market typically doesn't dip into the you know hotsy-totsy erotic romance reader market. They don't really cross over Because small-town romance can have some spice to it, certainly, but a lot of these books are also sweet romance, so that's kind of.
Speaker 1:The other piece of this is that being as crystal clear on your genre as you are pulling together your ads and also, as we said, you know what what's in it when, especially when you're doing nonfiction, what's in it for the reader, what are the? What are the? What are the payoffs? What is the audience really going to get? Get a specific and I know this doesn't sound fun, like I realized that Amy and I love it because we love to nerd out on all things Amazon I realized that that's not, that's not everybody. You know what I mean. It, it is a it just it's. It's a problem and I've seen this problem whenever I've. If I, if you know, when I do consultations only cause we also run ads for our clients, but when I do consultations only for authors who are kind of working on their own I see this all the time, you know um, like a romantic suspense book, and again, not to lean into continually lean into genre fiction, but like a romantic suspense book and, again, not to lean into continually lean into genre fiction, but like a romantic suspense novel that you feel is suspenseful, but that isn't really suspenseful, I mean, you know, okay. So maybe there's a little angst and you have to think about so, as you're putting together your ads and you're, and you know, think of it like a bookstore. Right, and many of us haven't.
Speaker 1:I love going to bookstores. I could spend an afternoon in a bookstore. If it has a Starbucks, I'll be there all day, right. But think about a bookstore where you know, if you were to walk down, you know a book aisle and there's all these books on, let's say, health and fitness, whatever, and then in the middle of those books is a tax book for dummies. You would have paused with that and you would think, well, who put this book on this shelf? And this is kind of crazy. Authors do this with their ads all the time. I know this. I don't mean to like overgeneralize that, but it happens.
Speaker 2:I mean, amy, you've seen it even outside of the ads, and sometimes when authors come to us and they're super confused on where their book really belongs on the shelf, Well, and it drives me nuts when I'm doing keyword and category research, when I see books in the wrong place, and you know, if I'm being honest, I almost always assume it's some sort of twisted strategy.
Speaker 2:It wasn't an accident, you know. Yeah, yeah, yeah, yeah, exactly Like somebody is trying to game the system because they know this is getting a lot of eyes and so they've found a way to get their book somewhere where a lot of eyes are, but it's not the right eyes. So it really fits into what we're talking about here. Yes, you are getting your book showing up in perhaps a currently popular category, but if those are not your people, it doesn't matter. You know, if you're just confusing the reader, the shopper experience which is a bad look too and I'm sure Amazon in all their you know creepy oversight, pays attention to that as well and has ways to track that you know if you're messing with the shopper's experience by putting your book somewhere where it doesn't belong whether it's ads or categories or keywords they are not going to be happy, because unhappy shoppers don't spend as much money.
Speaker 1:Yeah, exactly, and I think that you know it's really important as an author which, again, I realize this is the not fun part of being an author but it's really important to understand what your reader wants. And the only way that you're really going to do that is by reading in your genre. And we talk about this all the time and I know, like I understand that it takes, you know it takes a while to. You know like takes time away from every, from writing other books if you're reading other people's books. But I do it all the time. I think it's really really important books, but I do it all the time. I think it's really really important. But you also have to remember too that the ads really function on a couple of key factors. So obviously there's budget, which we're not really going to get into today.
Speaker 1:The ads, they live and die by the internal Amazon algorithm and how they're presented. Right, that is really the only thing that matters to the ads. In fact, you know, if you were to spend a lot of time just identifying your genre and run an ad without any kind of ad copy a lot of times, you know, and this is really where yeah, I'm sorry now, I'm just now I'm just on my soapbox. This is where I talk to a lot of authors when I'm doing consultations. They're like I spent so much time on this, on this ad copy. I spent an inordinate amount of time on this ad copy and maybe they put it on Facebook and they got people's input and I will tell you that the ad copy matters so much less than whether or not you're presenting the book to the right reader. Yeah, so I mean it's not the same. You know, and you could even I mean it's hard to do A-B testing on Amazon. People like oh, you have to do A-B testing with Amazon ads. I'll be really honest with you. It's not easy to do A-B testing with Amazon ads for a variety of reasons, one of which is the fact that Amazon reporting is like ugh, like their reporting is delayed and it's all weird and everything like that. But I think that what you have to look, you know, just keep that, keeping that bookshelf in mind you have to realize that when there's a genre mismatch in the ads and it impacts the reader experience, it impacts the consumer experience on Amazon's side. Your ads are going to cost more. Amazon's going to stop presenting your ads in the first place, you're going to have to spend more just to get visibility. I mean, it is a vicious vicious circle, right, it is a vicious vicious circle, right, you know, and I think that you know things.
Speaker 1:So, one of the genres well, there's actually several genres that I find, when I'm doing ads, that authors get confused about. Business books are a good example of this. Right, so business. So when you say business books, it's kind of like saying saying I wrote a romance, right, it's like okay, well, what kind? Right? I mean, you have the business book for, like, okay, is your business book written for somebody who's been in business for 10 years? Or is this for somebody who, literally, is in their garage with their desk and just like doing their business on the side till they can quit their job? Like who? Right, yeah, big difference, it's a big difference. It's a big difference in all of the things that matter, not the least of which is who you're targeting for your ads.
Speaker 1:I mean, um, cozy mystery is another one. I mean, and, amy, throughout, throughout genres that you've seen, but cozy mystery is another one. So, cozy mystery. So often authors throw the books in mystery because mystery is a popular category. Like, I get it. But now you're potentially competing with. So, first off, cozy mystery is whimsical, right, it's not good. There's a little fun element, maybe it's like an elderly couple solving you know, solving crimes and things like that. And if you put yourself in the mystery or mystery or heaven forbid, mystery slash thriller. Now you're competing with authors like I don't know, karen Slaughter, where there is nothing like Amy's in the middle of reading one of her books right now. I've read a bunch of her books. There is literally nothing whimsical about Garrett Slaughter's books, right? No, so that's. I mean Amy, throw out some, not to put you on the spot, but throw out some genres, yeah, I mean.
Speaker 2:I think I definitely see this a lot and I personally find it challenging not in a bad way, but when we're working with science fiction authors, because there are, you know, there are sci-fi. There's so many different ways that sci-fi can go and I feel like those, just like there is in romance, are very much a reader preference thing. Like you don't see, at least in my experience, a ton of crossover between somebody that likes straight up sci-fi that is out in space with aliens and intergalactic stuff versus the you know just near future earth sci-fi that has some creepy scientific stuff woven in and, you know, government conspiracy, like those are two very different readers.
Speaker 1:Oh yeah.
Speaker 2:You know, so I think that's a big one to science fiction and then even fantasy too, because fantasy can be. I think there's a little bit more wiggle room in fantasy, but there are still very different ways that you can go, and there are people that you know. There's some romantic elements, and somebody that's really looking for romantic fantasy elements is not likely to go for something that has no romance whatsoever, and I think we haven't used this term in a while, but it still is going to be one of those that stays in my head forever. Trying to sell a cat to a dog person.
Speaker 1:Oh my gosh, I love we haven't used that analogy in so long. I love that. I know we haven't used that analogy in so long. I love that.
Speaker 2:I know, and so for those of you that have been listening since the beginning, you may have heard us mention this. It came up at, actually, a romance writers conference and it was a really fantastic panel of very successful indie authors that kind of just talked to the room about you know how they got to where they were. You know it was very inspiring. But that was one of the lines that one of them said. She said I had to figure. At some point I had to come to terms with the fact that I wasn't going to be able to sell a cat to a dog person. So she really had to get serious about who her different reader markets were for her different series and she could not rely on converting one of her reader markets into a different series that was designed for a slightly different reader. You know what I mean. She wasn't going to bank on that crossover. And she said once I gave up on that, I actually enjoyed marketing a lot more Well, and that's a really good.
Speaker 1:You know, that's a really good point. And I'll tell you something that if it feels look, look, I understand that book marketing is not easy.
Speaker 1:Amazon ads are you know, confounding to many authors, but if it's really, it shouldn't, it should not be that difficult. It shouldn't be that difficult. And I think that if you are, um, and we're going to talk in a second about how to figure this out, Like if you're listening to this, you're like okay, and you're nodding, You're like okay, okay, okay, Tell me, tell me, tell me how to how to figure this out. We'll talk about that in just a second. But if you have so, if your ads have high clicks but no sales, right.
Speaker 1:Um, if your ads seem to be burning money without any traction, because I've talked, this is the when I do an Amazon ads call with an author again for somebody that we're not working with, this is the first thing they'll tell me is they'll say my ads are just burning money without traction. And then I go in there and this is another thing. I mean I know we don't get want to get too far down the rabbit hole. It's like I'll go in there and then they have like one keyword. They have a single keyword. I mean they may have a lot of keywords, but one of the keywords is book or something. And I actually have my head in my hands right now because I see that word book. I'm like, oh my gosh, you have to really just stop doing that.
Speaker 1:And I think that if you, a lot of times this is and the really unfortunate big red flag is when it, when a review appears on your retail page and says this, somebody says this wasn't what I expected, which is you know what I mean. So think about how you can kind of reverse engineer this. And I think, yes, getting to know other authors and books in your genre is really important. I would say, analyze the top 20 books that are in your category, or the category that you think that you're in I guess is maybe a better way to put it and really look for like is there a cover match right? Does your cover feel similar? Are the descriptions similar? Not similar in that you copied them, but I mean they have sort of the same vibe, right, because, amy, you mentioned like a sci-fi. I have sci-fi and sci-fi was a really, really good example. Like a dystopian description is going to be vastly different from just a straight sci-fi.
Speaker 2:Right, absolutely.
Speaker 1:You know, so you really have to. And you know and again, this is your virtual shelf, so go through and figure out. Okay, so I aligned my book with this Is this really where the buyer, is this really what the buyer wants? Is this really what my reader is expecting? And then I think, when you have nonfiction in particular, you really have to dig into reader psychology, which again, oh my gosh, I could do like a five hour show on this and y'all would be bored and never listen to us again.
Speaker 1:Freaking love talking about reader psychology all day, every day. Amy can tell you I'm just like, oh, just, I love it, but you have to think about the reader psychology behind this too. You have to think about again. Just to go back to, like the business book, somebody who's been in business for 10 years does not want to know how. You know what I mean. Like there are different, they have different incentives for getting there, for getting their books, and I think this is across the board. For anything that you're doing, um, related to non-fiction, you really have to think of where, where is your reader right now, and going after that particular segment in as focused a way as you can.
Speaker 2:And I think to add to that, Penny, it's a really good point that you're making that I want to point out. You said right now and we often forget to talk about the fact that very little that has to do with Amazon is a static strategy that should stay that way forever. Yes, yes.
Speaker 2:So you know it's like so, so, sorry to add that on to everybody. It's like oh, we're just now trying to figure out how to do ads and now you're telling us we have to figure out how to read. But once you do this more often, it'll be more second nature and once you figure out how to do this kind of research and how to do this kind of assessment, it really will start making a lot more sense and you can improve on your traction and your visibility and even your sales so much by working on these things consistently, even a handful of times a year. And we've done shows on timing and things like that, like considerations throughout the year and how you can change up your marketing. So we don't have to go into that now. But I think ads are the same way. This is definitely not a set it and forget it, because you figured it out once. It's going to be figured out for the life of your book.
Speaker 1:Yeah, exactly, and I think that it's really hard, and you know you and I have talked to enough authors that we know this Sometimes it's hard to get out of our own way, right, when an author has their heart set on a particular genre and maybe it's not even something, because a lot of times this happens where you get the idea first and the genre second right, like I want to write a book about XYZ and then I'll just figure out the genre second, which is really not a good way to write a book, but I know that a lot of authors subscribe to that. Like I know that that's so you are. Then you get, you get this genre in your head, because maybe then you send the book to the editor and the editor's like, oh well, this is, this is such, this is such. And you're like, okay, well, that's my genre. And so now you're following this train to its inevitable and potentially unsuccessful conclusion because you've, foundationally, you started out with an idea rather than, you know, researching the genre, and a lot of authors do this. Like I get it there's still. Like you can make corrections to your and Amy can speak to this too so your book description, correcting any of the emotional hooks. Correcting we talked about tropes, correcting any of the tropes that maybe weren't that need to be included, or maybe were included and aren't really, you know, changing up your cover, because once you start to really say, okay, I need to take a serious look at my ads, as opposed to just walking away from Amazon ads saying none of this works, amazon hates me, I don't know what I'm doing.
Speaker 1:Like, just download your keywords and really get honest with yourself and say you know, are these, do these really make sense? And please don't use keywords like bestselling book or new bestseller or so, because you will just pay so much money. You'll pay so much money for these keywords, right? And then the other piece of it, though, too, is that okay? So let's go back to the mystery author. So let's say, yeah, I want to rank number one in mystery.
Speaker 1:I was running an ad set for an author, and I don't know if this is still the case, but the word mystery, like was $33 a click, both. And I was like first A, first off. There's literally no ROI in that, right. And Amazon you know Amazon's kind of sneaky that way, like they'll throw out these really big, broad keywords and, honestly, it's not. It's to your detriment as an author, because they're just like oh, authors are going to really want to be ranked number one in romance or number one in business, and then you pay. You pay this money for this keyword, for a click, and then you don't sell a book because your book is not really aligned correctly.
Speaker 1:The other piece of this, too, is the further that you dig down into this genre, the less expensive your ads are going to be, not only because of the click-through like click-through rates. Better you're not pulling in and all this random traffic, but keywords that are more long tail, so they're further down the rabbit hole a little bit, but more in line with your audience. It's going to be a cheaper way to run your ads too, you know. So what have we? What have we missed, amy? What did we not? What did we not cover? Because I know I've been sort of rambling.
Speaker 2:No, I think also, too, it's worth mentioning for anybody that's feeling because you already mentioned like okay, don't give up on this, because we talk about this a lot internally, and it's another thing that I feel like we could say more. You know, amazon ads are really one of the only marketing strategies that can be working for you 24-7.
Speaker 1:Oh my gosh, I'm so glad you mentioned that yes.
Speaker 2:You know we mentioned this a lot internally because it's kind of it is a very frustrating concept because it is. It takes time and effort to really figure these out. I mean, penny's been doing it for literally years. So when authors are like, just tell me how to do it, it's like I swear it's not that simple, like if we had that secret sauce we would sell it, you know. But a lot of it really is kind of getting in the trenches and just experiencing what happens back there and doing the research and kind of getting in the right frame of mind.
Speaker 2:But it's totally worth it because literally there is no other form of marketing that can be working for you behind the scenes. When you're busy writing, when you're busy with your regular life, when you're busy with your day job, all those or when your marketing budget feels pretty tapped on, all the other big ideas that you had, you know for the quarter, smart Amazon ads can keep that train moving for you and it's quite literally the only way new people every single day can get introduced to your book. So it really is a fantastic tool. But to Penny's point with all these tips she shared, you want to do it the right way, obviously because it could also just be a big dumpster fire of cash.
Speaker 1:I know it, I know it and you know I mean spend 30 minutes, just. You know, spend 30 minutes just study the top 10 books in your genre, right? Um? Relook at your ads. Make sure that you're putting the reader first.
Speaker 2:Um, make sure your retail page is saying what you need it to say. Yes, that's another one, penny, when you mentioned we get too close to our own work sometimes. Get a second opinion, third opinion, professional opinion on your retail page and what you might be able to do differently, because it's really hard to explain your book in a really fun, dynamic, exciting way when you know all the secrets, you know all the plot twists, you know all, you know what I mean, you know how it all goes. But to put yourself in the mind and shoes of somebody that knows nothing and trying to recreate that first impression experience for somebody else, that's really challenging to do. When you know all the ins and outs, you know. Yeah, and I think that's a huge part of this too is that that first impression these ads really have to align with the first impression shoppers need to experience in order to potentially click that buy button?
Speaker 1:Right, exactly, and I'm really glad that you mentioned that about the ads, because the ads are. They are a great way to do, to be. You know if you're, if you're doing all the right things to get 24-7 in front of your reader, you know you just really want to make sure that you are. You know, to Amy's point, ads can't. They won't fix a bad book, right, they won't fix a mismatch, they'll really only amplify what isn't working. So that's the thing that you wrote that you want and you know this isn't about. You know there's a lot of books out there about the tricks and oh, the low budget. And start your ads with like a dollar or not, even not a dollar, a penny. You know what I mean Like or not, even not a dollar a penny. You know what I mean Like, like, just underbid. And trust me when we say and I think I can speak with it to Amy on this that there's no, there's really no tricking the Amazon system, there's really no tricking the Amazon system. And just to be fully like, full disclosure, I mean.
Speaker 1:So when the workbook went up, when the workbook first went up, um, the, when the workbook first went up, amy looked at the book description and cause. Of course I don't write my own book descriptions in a vacuum. She steps in and helps me with that because we're all too close to our own stuff, even me and she looked at that book description and she's like well, the workbook has, you know, all of like you have access to. Like all the four, all the back end stuff, all the forms, all the good, all the cool stuff in the books. You don't have to like write all over your book if you don't want to. Or if you bought an ebook like you can click the qr code and she's like you need to mention that in the book description.
Speaker 1:Head slapper right. I'm like oh my gosh, I totally missed the opportunity to mention that the book gives you access to all these forms. Everybody's too close to their own work, even somebody who does this for a living. We're close to our too too close to our own work. So, um, just keep an eye on those amazon ads. I want you to be successful without spending all of your money and being really discouraged, cause that's that's not, that's not a fun way to market a book.
Speaker 2:Right, and Penny, just real quick. For somebody that is starting off with this or maybe wants to do like a reset, would you say it's reasonable to start small and build from there, versus trying to cover all the things with your ads? Yes, yeah, you know, like really narrow down one thing you want to achieve one you know kind of niche buyer market that you want to connect with and do those right before you start creating ads for all the things, and then you have eight balls flying in the air that you're trying to control. Right, and you know what I'm so glad.
Speaker 1:Oh, my gosh, this is why she's my co-host, because or we're each other's co-hosts, I guess, is a better way to say it Because she always comes up with these great ideas. I will tell you that when I talk to authors and they say, well, my book is this and my book is this, and my book is this and my book is this, okay, your book's not allowed to be eight things, right, but a lot of times this is when an author gets really confused on their genre, right, and where we start to see genre mismatch and that kind of thing. To Amy's point Okay, so maybe your book has like okay, but my book has first responders in it and my, those people that will be interesting to first responders my book also has. My book was also set in the eighties, so I want to pull in that nostalgia people and my, you know all this other stuff.
Speaker 1:Start with one thing, start with. Start with one particular, start with the biggest, the low-hanging fruit, I guess, for lack of a better way to put it right. Start with that and then build from there as you start to get your feet wet, because it'll be a much, much better experience for you in these ads to get them to where you need to be, and also it's also a lot less overwhelming, right, if you start out with focusing on one particular area, you know. So the Amazon ads are really not I. Yes, they take a little bit of work, but they're totally worth it. As Amy said, it's a 24-7 way to market and there's very few things that are that right. And I think you know, when I talk to authors because I talked to an author this morning he's like can you run my Facebook ads? I'm like no, and it's not because I don't like Facebook, because I'm on Facebook, but the Facebook ad platform has become. They've really made setting up ads so efficient, right, whereas with Amazon, it's you have to, you have to put in all the things, you have to figure out all it's. Amazon very much mirrors Google AdWords in this. In this way, the problem with running ads on different platforms like even running on Instagram or TikTok or whatever every time that you ask somebody to click, you lose 20% of your audience. So there are a number of flaws in the system when you're trying to advertise on other platforms, which is why we always love and favor um, amazon ads. And with that, amy did we cover everything we did this time? Okay, good, okay, good, all right, well, listen, we will see you next time.
Speaker 1:Um, thank you all so much for listening and thank you for the reviews. We love, uh, we love reviews We've had. We just had a recent one in, um, uh, I think in June. We got a couple more in June actually, and it's just, it's a. It's a really awesome thing when we pop open and we see those reviews. So we love if it's. If, if it's a little bit too squirrely I know that, um, sometimes, uh, itunes can be a little squirrely, or, uh, apple podcast, rather, can be a little bit squirrely. To leave reviews, you're welcome to send them to us and we'll put them up on our website. Thank you so much and we'll see you next time. Bye-bye.
